WordPress Website Development
We specialize in customizing and developing high-performance WordPress websites that achieve tangible results
Our Promise
Delivering WordPress website development services to businesses and eCommerce stores since 2008
Average results achieved for our clients
WordPress Website Development
WordPress is the world’s most popular Content Management System (CMS), and for good reason. It simplifies website management and updates while maintaining unique personalization through plugins and integrations.
For over a decade, DreamWave Ads has been creating websites for clients across various industries. With each project, we continually enhance our expertise. Check out our portfolio to see our experience in action.
Components of Custom WordPress Website Development
Custom Websites Designed for User Experience
WordPress is a highly adaptable platform with a wide array of tools and plugins. Our WordPress specialists use these resources to create a tailored website that showcases your brand and meets your goals. Customization starts with a thorough evaluation of your buyer personas and their website expectations.
Integration with 3rd Party Tools and Plugins
In today’s business environment, companies use various tools for CRM, email, analytics, and more. We work with clients to identify these tools and find ways to integrate them, enhancing your website’s overall performance.
Tools to Measure Your Website's Effectiveness
Enhancing navigational experience and accessibility ensures your web pages perform optimally. Our specialists tackle both simple and complex technical issues, including managing website migrations.
Enhancing Your Sales
Every website needs effective contact forms or calls-to-action. Our WordPress experts will help implement various conversion tools like reviews, testimonials, case studies, and lead magnets to optimize your site’s conversion rate.
Support for Mobile Devices
With over half of internet traffic coming from mobile devices, your website must be fully responsive and functional on tablets and smartphones. We ensure that all projects include mobile optimization for a seamless user experience.
Enhance Online Visibility with SEO
SEO makes your WordPress website more engaging and searchable, ensuring each page contains essential information that users seek. In today’s digital landscape, it’s crucial to build a strategic website that delivers valuable, easily accessible content. WordPress blogs create an ongoing platform for effective SEO and relevant content.
Our WordPress Web Development Process
Six Stages of the Web Development Process
Define Your Objectives and Website Functionality
The first step is to identify your goals and outline the solutions needed to achieve them. We will also determine the functionality and project assets required for success.
Research Buyer Personas and User Journey
Your WordPress website will be tailored to provide the user experience that your visitors expect. Designing the “buyer’s journey” is a critical phase for clients investing in custom WordPress development.
Market and Competitive Analysis
We research your competition, industry, and market landscape to refine your website and create the best functionality for your target audience.
Develop Website Architecture and Sitemap
With the user experience mapped out, we create the overall structure and sitemap of your website.
Build High-Fidelity Prototypes
Next, we develop high-fidelity wireframes to give you a first look at how each page and element will function. This is an exciting phase where your website begins to take shape.
SEO Research
We begin our SEO analysis based on your marketing goals and site architecture. We develop the necessary SEO framework to ensure your finished WordPress site is optimized for visibility and provides essential information to your users.
Web Design at DreamWave Ads
Create Project Style Guide
Your project’s style guide serves as the design blueprint for your website’s look and feel, developed around your branding and priorities. We collaborate with you to identify the colors, elements, and overall style for your site.
Organize Website Architecture
The content outlined in your high-fidelity wireframe is organized into the structure of all webpages for your site.
Design the Homepage
We conceptualize the homepage design, which is crucial as it serves as the first impression of your business. Our team meticulously designs a homepage that lays a solid foundation for your entire project.
Design Subpages
Once the homepage design is finalized, we proceed with designing the remaining internal pages of your WordPress site, ensuring they are fully scalable for both desktop and mobile devices.
Design Additional Website Elements
If your site requires extra elements, we will design and implement them based on your needs, such as highlighting important information or incorporating calls to action.
Web Development
Map Out Website Architecture
This phase runs parallel with web design, starting with mapping the underlying architecture of your website.
Implement Approved Designs and Elements
Next, we take all approved designs and code them into your site, integrating with your WordPress CMS. We will ensure your team can easily manage and update content through the user-friendly WordPress admin panel.
Build in Website Functionality
After integrating the design elements, we code the website’s functionality, including third-party tool integrations and member-access areas.
Incorporate Content
At this stage, your website copy and images are added. This unifying moment brings together all design decisions and your brand message.
Ensure Mobile Responsiveness
DreamWave Ads guarantees your website functions beautifully across all devices, including desktops, laptops, and mobile phones.
Foundational SEO in Web Development
Identify and Set SEO Priorities
We collaborate with your team to identify SEO priorities and provide long-term insights into your website’s performance against ranking objectives.
Implement Onsite SEO
We incorporate SEO priorities into all website elements for optimal visibility of your content, helping Google recognize the value of your site.
Check for Embedded SEO Keywords
We conduct a thorough sweep of your website to ensure that embedded SEO keywords are “readable” by Google for maximum benefits.
Set Up Monitoring Tools
We establish all necessary website monitoring tools, including Google Analytics and Google Webmasters, and configure event triggers for effective data collection.
Acceptance, Launch & Stakeholder Onboarding
Website Functionality and Performance Testing
Testing is the final phase to ensure the complete functionality of your WordPress web design. We test every detail to maximize your site’s performance.
Website Sign-Off
Once testing is complete, the final website is sent for your review and approval. After you give the green light, we launch your site live.
Deployment and Initial Performance Tracking
After launch, Google will find and index your site. We monitor initial performance metrics to ensure optimal visibility and functionality, reviewing results with you.
Training for Your Team
We train the designated individuals in your organization to manage and update your WordPress website moving forward.
Ongoing Support
After project completion, we remain available for support. Our WordPress development includes a warranty period during which we monitor your site and make necessary adjustments. We also offer maintenance packages for ongoing updates and optimizations.
Custom-Built vs. Template WordPress Websites
When deciding to build a new WordPress site, you might wonder: “Can I save money using a template?” While templates can save time and money, it’s essential to assess whether a template aligns with your goals.
DreamWave Ads or any custom WordPress development company will first evaluate your marketing objectives. If your aim is increased leads, sales, or visibility, your site will be designed to drive measurable results. Using a template may reduce initial costs, but it may not deliver the desired outcomes, impacting your return on investment. Custom-built websites are tailored to generate specific results, making them a better long-term investment for traffic, lead generation, and sales opportunities. Visit our blog for articles discussing the differences between custom and template-built websites.
Advantages of a Custom-Built WordPress Website:
- A unique design that reflects your brand’s personality and marketing objectives
- Faster page load times, reducing bounce rates and improving user engagement while boosting search engine rankings
- Clean design and development free from clutter that can hinder performance
- Customized SEO architecture that enhances visibility and meets user needs
- Scalability to grow alongside your business
- A positive ROI that offsets project costs through improved website performance
Disadvantages of Custom WordPress Development:
- Higher investment compared to template-based sites
- Longer development time than template-based projects
Why Choose DreamWave Ads?
We enjoy collaborating with clients from various industries to build their WordPress websites and believe the platform is an exceptional tool that streamlines web development and functionality for countless businesses. Here’s why you can trust DreamWave Ads for your WordPress website development project:
You Work with Experts
Our team has been working with WordPress since its inception, successfully building everything from feature-rich eCommerce sites to B2B manufacturing websites.
You’re Always Informed
We keep you updated at every stage of the project, providing status reports and guiding you through the details of your WordPress website. Additionally, we offer training for you and your team to maximize the potential of this user-friendly, highly functional platform.
You Get Results
DreamWave Ads measures the success of your WordPress website by two key metrics: its ease of use for you and your team, and its ability to generate qualified leads and conversions for your business. We are committed to ensuring these goals are achieved.
Customer-Centric Team
DreamWave Ads has received multiple awards and recognition from clients and peers. Our deep respect for the science and art of internet marketing allows us to consistently fulfill our promise to help our clients grow.
ROI-Driven Services
We design all aspects of your digital marketing campaign using robust analytics and market data. Our KPIs are structured with our clients’ perspectives in mind, focusing on targeted visitor traffic and the number of conversions from those visitors.
Team of Experts
With over 12 years of experience and 320+ clients, we provide specialized solutions tailored to various industries, including eCommerce, legal and healthcare services, and stone fabrication.
Advanced & Detailed Reporting
We take an integrated approach to deliver effective marketing results, offering a full suite of services, including website development and design, SEO, pay-per-click advertising, content marketing, and reputation management.
FAQ
Frequently Asked Questions About WordPress Web Development
The cost of WordPress website development varies based on factors such as the site’s objectives, technical complexity, required functionality, and development timeline. Generally, high-performance WordPress web development starts at $10,000+ for simple informational sites and $20,000+ for more complex projects.
On average, creating a high-performance WordPress website takes about 3-4 months. The duration depends on functionality, project scope, and your availability, as client input is often needed at various stages. Having your assets ready and dedicating time to the project will help streamline the development process for a quicker turnaround.
If you already have a WordPress website, it may be possible to update or enhance it to meet your current needs. This depends on whether your existing site aligns with your current objectives, is optimized for those goals, and is properly set up from a technical perspective.
To explore this option, start with an assessment. Our team will evaluate the strategy and technology of your existing website and present you with recommendations.
Many startups consider template-based websites due to their lower cost, but these can come with significant drawbacks. They often load more slowly on devices, negatively impacting your search rankings on Google and other platforms, and can restrict your online strategy to predefined notions of brand, user experience, and buyer persona. A custom WordPress site is the ideal solution to achieve your specific goals. Contact us for a consultation to discuss the differences between custom-built and template-based WordPress websites in detail.
While WordPress is the most popular CMS worldwide, it may not be the best fit for every project. If you want to understand the pros and cons of WordPress compared to other platforms like Drupal, Wix, and Squarespace, reach out to our team. We’ll explain the differences and help you determine the best option for your needs.